Download Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position (Hardback) - Common ebook
eBook By By (author) Howard Van Auken By (author) Brad Vanauken / DMCA

Brand Aid: An Easy Reference Guide To Solving Your Toughest Branding Problems And Strengthening Your Market Position (Hardback) - Common

A guide that provides solutions for some of the most pressing problems faced by brand managers. It covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process....

Hardcover: 320 pages
Publisher: Amacom (2011)
ASIN: B00FDVOHWI
Package Dimensions: 9.2 x 6.5 x 1.2 inches
Amazon Rank: 2725420
Format: PDF Text TXT ebook

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