Spin is everywhere and is a central fact of 21st century life. We all know "Spin" is a special slant, point of view, emphasis, or interpretation presented for the purpose of influencing people. But do you know it when you see it? Patricia Vaccarino's American Spin is not your ordinary how-to P.R. book. Spin is the heart of public relations and Patricia Vaccarino has been one of its prime practitio...
Paperback: 212 pages
Publisher: Xanthus Communications LLC and PR for People (May 1, 2015)
Product Dimensions: 5.5 x 0.5 x 8.5 inches
Amazon Rank: 4060811
Format: PDF ePub djvu book
- 9780996349406 epub
- 978-0996349406 epub
- Patricia Vaccarino pdf
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“I love the realistic language and style of this book. Anyone that wants to know how we are spun around by advertisers, politicians, and PR firms must read this book. All marketing majors should read it also. Ms. Vaccarino has a no nonsense style of...”
ers for over twenty years. In American Spin, Patricia Vaccarino pulls back the curtain on how spinmeisters like herself tell you what to think about people, products, issues and companies-ideally in ways you are unaware of-with clarity and wit. With chapters like "Romancing Your Audience," "Getting Away with Murder," and "How to be a Master (or Look Just Like One)," she reveals the secrets of seeing through the spinmeisters' messaging, and how to use them to your own advantage.